Contact THIRSTY-FISH for event and ticket information.
Tuesday, December 02, 2008 from 9:00 AM - 5:00 PM (ET)
WORKSHOP OVERVIEW
Using
a narrative approach, this one-day workshop will introduce you to a
methodology and practical tools to shift how your company is understood
and appreciated. More than a cosmetic make-over, we will show you how
to reshape your brand from the inside-out.
Audiences don’t merely buy products, services, or programs. They buy the story that is attached to them. Apply this little secret in the right way -- and you can transform how your organization is perceived by internal and external audiences. The workshop content and format is relevant to a wide audience including corporate marketers, nonprofit leaders, and innovative entrepreneurs.
TOPICS COVERED
SELECT TESTIMONIALS
“The workshop did a great job of articulating complex and nuanced concepts, while giving each of us lots of personal attention.”
– VP of Marketing, Online Giving Platform
“Michael and Stephanie have a great way of breaking down an overwhelming task of determining a compelling Brand Story into manageable steps.”
– Manager, R&D Innovation Lab, Major Food Manufacturer
“I feel that I have just participated in a transformational “restarting” point for our agency. We now have the fundamental tools and motivation to reframe our identity.”
– Program Director, Big Brothers Big Sisters of Honolulu
“The ‘tooling’ to support developing the Brand Story was really invaluable. Thank you! I got a good road map to discover the meaning and essence of our parent brand.”
– Head of Business Development, International Clothier
“The workshop gave me the tools to dig deeper into who we really are and helped me in my own mind to hone in on “What is our story?”. Many Thanks!”
– Board member, Aloha United Way
“THIRSTY-FISH really helped me realize the questions our senior management team need to ask ourselves for us to soar in terms of communicating our story powerfully.”
– SVP, International Nonprofit for Conflict Resolution
“THIRSTY-FISH’s workshop made me reconsider how we are selling ourselves and what we need to think about to make our Brand Story more compelling.”
– EVP, Online Security for Kids
“I would like to take Michael and Stephanie with me back to the office tomorrow, to work with me on integrating this information into our practice.”
– Director of Communications, International Nonprofit
“Thought-provoking and insightful. The workshop helped me to think about crafting our story with more structure and clarity. I’m looking forward to sharing this with the team back at the office.”
– VP of Marketing, Online Gaming Community
YOUR FACILITATORS 
This workshop is led by the principals of THIRSTY-FISH, Michael Margolis and Stephanie Jowers-Margolis. THIRSTY-FISH is a boutique consulting firm that enables clients to
achieve strategic shifts through the power of a well-crafted story. We
can help you to re-position your brand, improve stakeholder
perceptions, and deliver on high-stakes initiatives.
Both Stephanie and Michael began their careers as social entrepreneurs, and share decades of experience as innovators at the intersection of business and social issues. THIRSTY-FISH works with a diverse range of large and mid-size clients. Past clients include AARP, Ernst & Young, Marriott, NASA, PBS, The Nature Conservancy, and YWCA.
Learn more about Michael and Stephanie by visiting http://www.thirsty-fish.com/mission
Any questions? Email michael@thirsty-fish.com
THIRSTY-FISH is a boutique consulting firm that enables clients to achieve strategic shifts through the power of a well-crafted story.
We can help you to re-position your brand, improve stakeholder perceptions, and deliver on high-stakes initiatives.
www.thirsty-fish.com
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